Concept and composition
We consider how the title and image work together, what the viewer should notice first, and which details can be removed. The aim is a clear promise that your video actually delivers.
For creators, podcast teams and media brands
Your video has a story. Its thumbnail should make that story clear before anyone presses play. We develop the visual concept and design around your topic, audience, title and channel.
Creative strategy included. No extra cost.
Discuss your design briefWe work on the idea as well as the finished image. Creative strategy is included at no additional charge: identifying the central message, choosing a visual angle and deciding what should lead the composition.
We consider how the title and image work together, what the viewer should notice first, and which details can be removed. The aim is a clear promise that your video actually delivers.
Subject placement, image editing, typography, contrast and channel consistency are developed for the individual video. Tell us about required assets and any restrictions, including a no-AI requirement, before work begins.
We agree the number of concepts, revision rounds, export sizes and file formats in your quote. Tell us upfront if you need editable files or additional thumbnail variants; those affect the scope.
The same visual treatment does not fit every audience. Browse the portfolio to assess the kind of work you need.
Recognizable characters, readable action and an obvious focal point help the idea survive at feed size. We keep the visual tied to the actual video rather than promising an unrelated spectacle.
Hierarchy matters when the topic involves a product, interface or complex idea. We decide which information belongs in the image and which belongs in the title.
The guest, topic and central tension need room to read. A portrait-led composition can introduce the conversation without turning the thumbnail into a transcript.
Send the topic or outline, working title, channel link, available photos or frames, references and deadline. We clarify the audience and asset restrictions, agree the scope, develop the direction, then refine the artwork through the agreed feedback rounds.
A single video, a redesign and a batch of upcoming uploads can involve different amounts of work. Send the number of thumbnails, expected complexity, variants and delivery dates for a project quote. Creative strategy is part of that quote, not an extra strategy fee.
Use our practical checklist to gather the information and assets for a useful first conversation.
Prepare a useful thumbnail brief ↗A video topic or outline, working title, channel link, available images and deadline. Include brand guidelines and examples with a short note explaining what you like about them.
No. Bring the message and audience context. Developing the visual direction is part of the design service. If you already have a direction, we can discuss how to make it clear and workable.
Yes—tell us before quoting if you need concept alternatives or variants for a test. We agree the count and price in advance; multiple versions are not automatically included in every project.
Timing depends on the brief, assets, quantity and current availability. We confirm the schedule before starting. Include your publication deadline in the inquiry rather than assuming a rush slot is available.
No. Topic, title, audience, distribution and the video itself also affect results. We focus on the quality and accuracy of the visual communication; we do not guarantee views, CTR or revenue.
Yes. Share the colors, fonts, layout rules and any elements that must remain recognizable. The aim is a design that fits your channel while communicating this video’s particular idea.
Tell us what you're making. Thumbnail or social post, we start with the message. Creative strategy is included at no extra cost.
Tell us about your project